Stories filled the media last month concerning the USDA official who was abruptly fired by the Agriculture Secretary after her recorded remarks to an audience appeared to boast over recent discriminatory actions against a white farmer. An edited video of her speech had lifted snippets of her statement, deliberately twisting the message and intent of her speech to support a conservative talk show host’s critical views toward the NAACP. The video excluded her ending remarks providing a wider context of regret for her previously racial insensitive attitudes, calling people to rise above discrimination.
In the ensuing media storm, White House officials called for her dismissal. The lady, a widely respected leader in her field, was summarily dismissed and publicly humiliated, her decorated career seemingly ruined. However, controversial anger soon turned to embarrassment once the full video recording aired, clearly showing her speech had been misconstrued.
Realizing he had served a grave injustice against this woman, the next day Agriculture Secretary called a press conference and admitted he had made a terrible mistake. He stated he had rushed to judgment and acted in error without having all of the facts. He confessed the deep damage and great pain upon the innocent lady and her family. Apologizing profusely to the woman, both publicly and privately, he took full responsibility, neither offering excuses nor blaming others. He offered her a new position. She responded magnanimously with forgiveness and conciliatory words. The media firestorm was extinguished, as quickly as it had erupted.
No leader is perfect. We all have made serious mistakes. A defining characteristic of a true leader is not the absence of mistakes but rather how he or she responds after the error has occurred. This human leader showed amazing leadership by taking responsibility in a transparent, honest and sincere manner. He didn’t find a scapegoat within his agency. He didn’t skewer irresponsible media activity. He didn’t resort to legally safe language designed to ward off litigation. He did the right thing. He said, “I’m sorry. I have wronged you. I will make it right.”
Afterwards, while teaching leaders, from various racial backgrounds, I asked them, “Knowing the gravity of his mistake and his subsequent response, do you have greater trust toward the Secretary or do you trust him less?” Unanimously, the group said their trust in the Secretary increased! They appreciated his transparent humanity, his humility and lack of ego had created deeper respect.
One of the most powerful effects a leader can employ is to say “I’m sorry”. Many leaders carry the mistaken notion to admit one’s mistake is an act of weakness, that doing so may weaken their leadership position. This could not be further from the truth.
One of the surest way leaders can undermine their leadership credibility with their people is to refuse to acknowledge and apologize when they have been wrong. Such arrogance is a deathblow to followership. Conversely, the strength to admit one’s error can raise the trust quotient. True humility and sincerity can turn a moment of miscue into an opportunity to win the hearts of others. I wonder, how would you have responded if you had been in the Secretary’s shoes? Ask your people how they think you would have responded based on your past behaviors? Their answers may provide pause for reflection. You might even have to own up to some things and say, “I’m sorry.”






